Carnival Cruise Lines has expanded its involvement with the “On Deck for the Cure” breast cancer fundraising initiative, adding one-kilometer walks and other activities to the majority of its fleet.
The program models a program introduced by Holland America Line that launched earlier this year.The fundraiser benefits Susan G. Komen for the Cure. “On Deck for the Cure” has set a goal of generating $1 million toward breast cancer research, education, screening and treatment.
Carnival’s program includes 14 ships and includes all vessels operating cruises of seven days or longer and four and five-day voyages aboard the Carnival Elation from San Diego.
Guests who participate in Carnival’s “On Deck for the Cure” activities are encouraged to make a minimum $10 donation and partake in a one-kilometer walk around the ships’ jogging tracks.
Included with each donation:
1) a custom-designed T-shirt
2) a custom designed wristband
Pink lemonade signifies the color associated with breast cancer awareness and is served after the walk to all participants.
Vicki Freed, Carnival’s senior vice president of sales and marketing says, “Through the tremendous generosity of our guests, the pilot program launched on Carnival Valor and Carnival Fascination has been an overwhelming success. “We’re sure this success will continue as we roll out this innovative initiative to other ships in our fleet and raise much-needed funds for this truly worthwhile cause,” she added.
“For the past 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer forever,” said Katrina McGhee, vice president of marketing at Komen for the Cure. “Programs such as ‘On Deck for the Cure’ are an integral part of that mission, helping us reach millions of people everywhere with life-saving breast health messages and raising funds that support breast cancer research and community outreach programs.”
“On Deck for the Cure” activities are promoted via the line’s daily shipboard newsletter, “Carnival Capers,” as well as on in-cabin television programming.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement.
Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org
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Filed under: Breast Cancer Fundraising, Carnival Cruise Line, Cruise Industry, carnival-cruise-lines
