On Wednesday, October 17, Travel agents across North America will hold a simultaneous event entitled “World’s Largest Cruise Night.” The event promotes cruising and will offer a variety of seminars, Q&A sessions, videos and special cruise offers.
While the events will vary from agency to agency, all involve some education about cruise vacations. My company, New Paltz Travel, is opting for a “Virtual Cruise Night.” With the help of CLIA (Cruise Line International Association), we’ve put together a mini site on our main website, www.newpaltztravel.com. The site contains five short videos that show the variety that exists in today’s cruise vacation. Parties, children’s programs, culinary demonstrations and guest lecture events are some of the many activities offered to you on a cruise vacation. We have arranged special offers for customers opting to book and place their vacations under deposit before October 31 and, as a special bonus, someone can win an iPod Shuffle by entering our October Cruise Sales Event Contest.
Yes this is about sales and marketing. That is what business is about. In our case, we wanted people to be able to take a look at options in the comfort of their own home and contact us when they were ready to talk about their vacation. We’ve never pushed sales, (maybe that’s not the best way to run a sales business!) but I’ve always felt that we also act as advisors and advocates for our customers because we help them make good choices. We’ll be out and about on Wednesday night and you can bet that we’ll be talking about cruises!
Visit us at www.NewPaltzTravel.com and experience our “Virtual Cruise Night.”
Filed under: Carnival Cruise Line, Cruise Industry, caribbean cruises, carnival-cruise-lines, cruise agency, cruise group, cruises, group travel, honeymoons
